Privacy Policy


This policy describes how we treat customer information.

Effective Date: May 20, 2013. Last Updated: August 11, 2021.

This Privacy Policy ("Policy") describes what personal information Louis Vuitton North America, Inc. (“Louis Vuitton”) collects on its websites, mobile applications, stores, and other locations where the Policy is located or referenced (the “Platform”), and how we treat such information.

This Policy, along with our Terms of Use, which are incorporated by reference, constitute a legally binding agreement between you and Louis Vuitton that conditions your interaction with the Platform, where and as permitted by applicable law. Please read this Privacy Policy carefully before using the Platform or submitting Personal Information to us. By accessing or using our Platform or otherwise communicating with us via telephone, email or otherwise, you acknowledge that you have reviewed and understand this Policy.

We collect Personal information from and about you.

We collect information when you interact with our Platform, for example, (1) when you visit and use our website, (2) when you email us or submit forms online, (3) when you call, text, message us via live chat, use our chatbot (LV’s Virtual Assistant), or visit us, or (4) when we are otherwise in communication with, or providing products or services to you.

Certain of the information we collect may be “Personal Information,” by which we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person, device, or household, such as a name, postal address, e-mail address, telephone number, and/or payment information. Other information directly associated with Personal Information also may be considered Personal Information. Information that is aggregated, de-identified, or anonymized is not considered Personal Information. Except as otherwise required by law, publicly available information that is made available from federal, state, or local government records also is not considered Personal Information.

The Personal Information we collect or receive varies depending on how you interact with us.

We collect contact information.

This may include your name, address, telephone number or e-mail address. For example, we might collect this Personal Information if you sign up for an online account or participate in an event. We might also collect contact information if you fill out a customer information card.

We collect account information.

We collect information in order to provide you with an account, including email address and password, in addition to name and contact information.

We collect payment information.

For example, we may collect your credit card number, billing and shipping address when you buy merchandise.

We collect Personal Information you submit or post, or when you contact us.

We may collect Personal Information you post in a public space on our Platform, such as when you leave a product review. We may also collect Personal Information when you send us a message through the “Contact” page, use a “wish list,” use live chat, utilize the online appointment service, use our distant repair video and audio calling feature, use similar entry points on our Platform, or when you enter a promotion. We may also collect audio recordings, photos of your product for repair, and other information when you contact us.